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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

Race Tightens Heading Into Election Day
 

Alexandria, VA – A new survey from Vox Populi shows that the Virginia Senate race is tightening heading into Election Day. Democrat U.S. Senator Mark Warner leads his Republican opponent Ed Gillespie 44 to 40, with Libertarian Robert Sarvis receiving 5 percent of the vote.

Warner is narrowly beating Gillespie with Independents 38 to 37 percent, with Sarvis picking up 10 percent of their vote. There is a gender gap with Warner winning women 47 to 37 percent and Gillespie winning men 44 to 41 percent. Gillespie is performing the strongest in the West where he is up 55 to 38 percent and Warner is strongest in the Northern Virginia suburbs where he is up 47 to 39 percent. The survey also shows young voters breaking 37-31 in favor of Gillespie. Millennials’ growing dissatisfaction with President Obama and support for Republican candidates has been noted in other states as well.

“With less than a week until Election Day, Ed Gillespie has tightened a double-digit gap in Virginia,” said Vox Populi pollster Brent Seaborn. “This race has been an uphill battle for Gillespie since the beginning, but this survey shows that the race is competitive and should be watched closely.”

METHODOLOGY: The sample size for the survey is 734 active voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.6%. 599 interviews were completed using automated telephone technology and 135 were conducted using mobile-based survey technology. All interviews were conducted October 27-28, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the results, click here.






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Alexandria, VA – A new Vox Populi survey in Colorado found that Republican U.S. Senate candidate Cory Gardner leads Democrat Senator Mark Udall 46 to 43 percent, with 10 percent unsure. In the gubernatorial matchup, Democrat Governor Hickenlooper leads his Republican opponent Bob Beauprez 49 to 44 percent, with 7 percent unsure.

Coloradans listed the economy and jobs as the number one issue that is driving their decision on Election Day. Voters listed social issues and Obama’s job performance as the second and third most important issues to them. According to the survey, 51 percent of voters disagree with Governor John Hickenlooper’s comments that legalizing marijuana is a reckless decision and 49 percent agree with him.

“Republicans chances of picking up the Colorado Senate seat still look good with Cory Gardner maintaining a steady lead over Mark Udall,” said Brent Seaborn. “The gubernatorial race is tight, with Democrat Governor Hickenlooper holding a slight lead over his Republican opponent Bob Beauprez.”

METHODOLOGY: The sample size for the survey is 642 active voters in Colorado taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.9%. 486 interviews were completed using automated telephone technology and 156 were conducted using mobile-based survey technology. All interviews were conducted October 26-27, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the results, click here.


» Read More

Alexandria, VA – A new Vox Populi survey in North Carolina found that Republican candidate for U.S. Senate Thom Tillis is leading Democrat Senator Kay Hagan 48 to 43 percent, with 9 percent undecided.

The survey also found that President Obama’s approval ratings are at 41 percent in North Carolina. Additionally, North Carolina voters list the economy and jobs as the main issue driving their decision on Election Day, with President Obama’s job performance and ObamaCare coming in at second and third.

“North Carolina remains a nail biter this election cycle,” said Vox Populi pollster Brent Seaborn  “The race remains close with less than a week to go until Election Day. President Obama’s unpopularity in the state may help push Thom Tillis past the finish line this November.”

METHODOLOGY: The sample size for the survey is 615 active voters in North Carolina taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.95%. 491 interviews were completed using automated telephone technology and 124 were conducted using mobile-based survey technology. All interviews were conducted October 26-27, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the results, click here.


» Read More

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