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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

8 out of 10 GOP Primary Voters Back Speaker

Alexandria, VA – A new Vox Populi Polling survey shows Speaker Paul Ryan is well positioned to win not only the August GOP primary, but also the November general election. The poll of likely voters in Wisconsin’s 1st Congressional District found Ryan is leading his Republican primary challenger by 73 points, and enjoys an almost 20 point lead over a generic Democratic candidate.

“It’s remarkable how well positioned Speaker Ryan is for re-election this year,” said Vox Populi Pollster Michael Meyers. “Looking at the results it is clear that Ryan’s opponent is not mounting a credible primary challenge and in the general election Ryan’s numbers are incredibly strong.”

Ryan is not only dominating his primary contest, but he also leads with every age group, both men and women, and carries a near 2-to-1 lead among Independent general election voters. Among all candidates tested with name ID above 50%, Ryan is the only candidate with a net-positive name ID (+12), having more voters view him favorably than unfavorably. With only 11% of voters undecided, a majority of 54% would vote for Ryan if the general election were held today.

In addition, Donald Trump and Hillary Clinton are in a dead heat race (38-38) inside Wisconsin’s 1st Congressional District.

To view the full results, click here.

Methodology: The sample size for the survey is 1,197 likely general election voters in Wisconsin CD-1 taken from a listed sample of registered voters. The margin of error is +/- 2.83%. 966 interviews were completed using automated telephone technology and 231 were conducted using mobile phones. All interviews were conducted May 22-23, 2016 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.


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Alexandria, VA -- Vox Populi Polling recently conducted a survey amongst likely voters to analyze voter sentiment around the issue of the open Supreme Court Justice seat following the recent death of Justice Antonin Scalia.

Following a week of non-stop news coverage, polls indicate that the Supreme Court justice appointment is unlikely to impact voter decisions in the 2016 general election. Only 5% of likely voters believe the Supreme Court vacancy is the most important issue in deciding which presidential candidate to support, whereas 39% prioritized economic issues and 21% selected foreign affairs and national security. Similarly, voters indicated the most important issues for selecting a congressional candidate to support are the economy (37%) and foreign affairs (21%) with just 9% choosing the Supreme Court vacancy.

“Media coverage doesn’t necessarily translate to influencing voter priorities,” said Vox Populi pollster Brent Seaborn. “Despite the glare of the media spotlight and intense political rhetoric on both sides, the polls show that the American people are far more concerned with economic and foreign policy issues in selecting the next President of the United States.”

More than a third (37%) of likely voters think President Obama should nominate a conservative to replace Justice Scalia, while 32% say that ideology should not matter in the selection process for a nominee. The poll also reveals:

  • The Supreme Court vacancy issue ranks last in importance for all presidential candidates except Hillary Clinton’s supporters, 15% of whom prioritized the vacancy.
  • Half of voters believe Obama should not wait in appointing a new Justice. 86% of Democrats want the President to appoint the new Supreme Court Justice while 68% of Republicans think it is too close to the end of his term.
  • Voters chose the two most polarized Justices (liberal Ruth Bader Ginsburg and conservative Clarence Thomas) as their “favorite” member of the bench. 14% of all respondents and 25% of Democrat respondents identify liberal Ruth Bader Ginsburg as their favorite justice, and 16% of the sample and 26% of polled Republicans recognize conservative Clarence Thomas as their favorite.

Methodology:  The sample size for the survey is 811 likely active voters. The margin of error is +/ 3.4. All interviews were completed using a mix of automated telephone and mobile-based survey technology on February 17-18, 2016 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the full results, click here.

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“Support for strengthening online privacy spans across all ages, races and political affiliations. This level of support is typically unheard of in politics today. Considering implications for the upcoming 2016 elections, and the level of support among likely Iowa caucus and New Hampshire primary voters, political candidates should take notice of this overwhelming support for ECPA reform,” said Michael Meyers of Vox Populi Polling. 

The Digital 4th coalition commissioned a national survey and two state surveys of active registered voters in Iowa and New Hampshire. Read the full memo here.

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