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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

Louisiana Senate Race is Heading for a Runoff

 

Alexandria, VA – A new Vox Populi survey indicates that there is a long road ahead for U.S. Senate candidates in Louisiana, with no candidate receiving 50 percent of the vote in the Nov. 4 open primary. Republican frontrunner Bill Cassidy and Democrat incumbent Mary Landrieu both receive 38 percent of the vote, and Republican Rob Maness and Libertarian Brannon McMorris are trailing with 10 percent and 2 percent of the vote.

When looking ahead to the Dec. 6 runoff, Cassidy leads Landrieu 48 to 44 percent in a head-to-head race, with 8 percent undecided. President Obama’s approval ratings in Louisiana are low, with just 37 percent approving of his job performance. 

“With the Senate majority hanging in the balance this November, election watchers could be in for a long ride,” said Vox Populi spokeswoman Lisa Boothe. “Our survey strongly indicates that the Louisiana Senate race is heading for a December runoff, with Bill Cassidy leading Mary Landrieu.”

METHODOLOGY: The sample size for the survey is 546 active voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/-4.2%. 438 interviews were completed using automated telephone technology and 108 were conducted using mobile-based survey technology. All interviews were conducted October 13–October 14, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.


» Read More

Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. 

Radio Tops Internet Advertising in Credibility by Wide Margin.

 

Alexandria, VA  September 29, 2014 – A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds radio an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis.  Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters. The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.

Other key findings from the survey include:

  • Swing voters spend 10% more time with radio daily than the average American voter.
  • 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners.
  • 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis.
  • 61% of swing voters agree that radio is a good way for political candidates to reach them.

“As political campaigns shift gears into the final stretch, they will increasingly focus on the all-important swing voters and radio is an extremely effective way to reach and influence them,” said Vox Populi pollster Brent Seaborn. “Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers’ strategy.” 

“This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day,” added Stacey Lynn Schulman, Executive Vice President of Strategy, Analytics & Research at Katz Media Group.  “In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters.”

Click here for a memo outlining the poll results. To see the toplines and methodology, click here


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Chris Christie, Rand Paul and Jeb Bush Tied in Republican Presidential Primary

 

Alexandria, VA – A newly released Vox Populi polling survey found that the majority of Democrat voters would be open to a Hillary Clinton alternative. According to the results, 44 percent said they would be supportive of Clinton but open to someone else, 36 percent said they would be strongly supportive of Clinton and 20 percent said someone else should run.

Republicans are generally divided on the question about their 2016 nominee, with Rand Paul (14 percent), Chris Christie (13 percent) and Jeb Bush (13 percent) tied. Rounding out the list of presidential contenders is Mike Huckabee (8 percent), Ted Cruz (8 percent), Paul Ryan (6 percent), Marco Rubio (5 percent), Rick Perry (4 percent) and Scott Walker (4 percent). There also appears to be appetite among potential Republican presidential primary voters for a “non-traditional” candidate like Alan Mullaly, the former CEO of Boeing and Ford Motor Company with nearly half indicating that they would consider voting for him. 

“With all signs pointing to a 2016 Hillary Clinton run, she may have some trouble in the Granite State,” said Vox Populi pollster Brent Seaborn. “The majority of Democrat voters are open to a Clinton alternative.

“The Republican primary is anyone’s game, with Chris Christie, Rand Paul and Jeb Bush deadlocked in a virtual tie. It is interesting to see where potential Republican candidates are getting their support. Jeb Bush’s support is strongly from Republicans and older voters, while Rand Paul and Ted Cruz receive strong support from Independent and younger voters. Chris Christie splits the two, receiving half of his support from Republicans and the other half from Independents.”

METHODOLOGY:The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

 To see the survey results, click here.


» Read More

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