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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

Alexandria, VA -- Vox Populi Polling recently conducted a survey, sponsored by a PAC unaffiliated with any of the presidential candidates, amongst likely Republican voters to analyze primary/caucus voter sentiment around the debates.

Presidential candidates Chris Christie and Mike Huckabee were dropped to the undercard debate for the Fox Business/Wall Street Journal debate on November 10. However, 65% of likely Republican voters believe Christie should speak in the main debate, and 46% believe Huckabee should be on the stage. Interestingly, the survey results indicate that the majority of Republican voters (54%) believe Rand Paul should not be on the stage. Paul is currently slated to join the main debate, but only 38% thought he should be there. While 70% of voters confirmed that Carly Fiorina should participate in the main debate, only 16% of voters felt Lindsey Graham--who failed to make the debate entirely--should be on the main stage.

The survey also indicates that Republican primary voters are very interested in the debates as  a whole - with or without Donald Trump.  88% say they will probably or definitely watch the debate and 81% would watch with our without Trump’s involvement.  When asked about which journalist would do the best job hosting a future GOP debate, top results included Bill O’Reilly (25%), Sean Hannity (16%), Rush Limbaugh (14%), and Mark Levin (11%). Additionally, following the recent GOP debate, 62% of likely Republican voters felt that the questions asked by the CNBC moderators were unfair.

Methodology: The sample size for the survey is 768 Likely GOP Presidential Primary and Caucus goers drawn from a national sample of registered and modeled Republicans and Republican primary voters. The margin of error is +/- 3.5. All interviews were completed using automated telephone and all interviews were conducted November 5, 2015 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the full results, click here.

» Read More

Alexandria, VA – A new survey conducted by Vox Populi Polling amongst likely Kentucky voters found that the three-way race for Kentucky Governor remains tight and will likely come down to voter turnout.

Top Numbers:

Matt Bevin: 44%
Jack Conway: 44%
Drew Curtis:  6%

(moe: +/- 3.9%)

While the survey shows this is an exceptionally close race, Republican candidate Matt Bevin narrowly edges Democrat candidate Jack Conway 46-43 percent among self-reported Kentucky voters who say they will definitely head to the polls on Tuesday. Both candidates have an equal 79 percent share of their respective parties, but Bevin has a ten point advantage with Kentucky independents (38-28). Independent Drew Curtis is taking votes away from both candidates, but he is only slightly hurting Bevin’s numbers, with 43 percent of Curtis voters admitting they would vote for Bevin in a two-way race in comparison.

“This is a jump ball election that will hinge upon voter turnout for all three candidates,” said Vox Populi pollster Brent Seaborn. “The numbers for Bevin and Conway are incredibly tight, and their partisan share is equal. And the wild card is a third party candidate polling at 6%, and another 7% are still undecided.  The Kentucky gubernatorial election could come down to the wire as we watch the percentage of Republicans, Democrats, and independents who show up to the polls. Bevin has certainly closed the gap in recent weeks, but we’ll find out the full results on Tuesday.”

Methodology: The sample size for the survey is 618 active voters in the US taken from a listed sample of registered voters who voted in the 2012 or 2014 general election or registered since the 2014 general election. The margin of error is +/- 3.9%. All interviews were conducted October 26-27, 2015 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the full results, click here.

» Read More

Grayson leads informed ballot, has higher name ID and favorables

Alexandria, VA – A new survey conducted by Vox Populi Polling among Democrat primary voters in Florida found that Rep. Alan Grayson is poised to pull off an upset against Rep. Patrick Murphy in the race for Marco Rubio’s U.S. Senate seat. While Murphy leads Grayson on the initial ballot test by 34-24 percent, his lead dissipates once voters learn more about the candidates. Once informed, voters prefer Grayson 56-21 percent, with 24 percent of voters undecided.

“Marco Rubio stepping down from the U.S. Senate to run for president ensures that the race to replace him in 2016 will be one of the most contested in the country." said Vox Populi Polling Pollster Brent Seaborn. “Democrats will have a tough primary on their hands if Reps. Grayson and Murphy run against each other. As voters learn more about the two candidates, Grayson is well positioned to pull off what would be a major upset to Democrats."

Other key findings include:

  • 37 percent of Democrat voters have a somewhat or very favorable opinion of Grayson compared to 36 percent who view Murphy favorably.
  • Grayson leads in name recognition, with 42 percent of voters saying they are not aware of Grayson compared to 47 percent who are unaware of Murphy.
  • When voters learned that Grayson opposed food stamp cuts and Murphy supported them, 57 percent of voters were more inclined to support Grayson.
  • When hearing that Grayson supported a more progressive budget and Murphy opposed it, 66 percent of voters were more likely to vote for Grayson.
  • 75 percent said it was either very important or somewhat important to have a progressive nominee who will stand up to big corporations and Wall Street.
  • 56 percent of voters were either somewhat or much less likely to support Murphy when they found out he is a former Republican who donated to Romney.

Methodology: The sample size for the survey is 717 likely Democratic primary voters in the US taken from a listed sample of registered voters in Florida that are modeled Democrats or Independents. The margin of error is +/- 3.7%. 501 interviews were completed using automated telephone technology and 216 were conducted using mobile based survey technology. All interviews were conducted June 15-17, 2015, by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the full results, click here.

» Read More

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