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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

Alexandria, VA – A fun, new survey from Vox Populi Polling found that 22 percent of Americans plan to leave Santa chocolate chip cookies this Christmas and 16 percent said say they will leave sugar cookies. Among those surveyed, 53 percent of Americans say that family gatherings are their favorite thing about Christmas and 38 percent say it’s the shopping and commercialization. A plurality of respondents listed “It’s a Wonderful Life” as their favorite Christmas movie, followed by “A Christmas Story” and “Miracle on 34th Street.”

METHODOLOGY: The sample size for the survey is 711 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.7%. 498 interviews were completed using automated telephone technology and 213 were conducted using mobile-based survey technology. All interviews were conducted December 14-15, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the results, click here.


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81 Percent Say They Will Spend Less Than $1,000


Alexandria, VA – 
A new Vox Populi Polling holiday consumer survey found that 43 percent of Americans plan to spend less this year on Christmas gifts. According to the survey, 22 percent said they plan to spend more and 35 percent said about the same. Among those surveyed, 81 percent say they will spend less than $1,000, 56 percent say they will spend less than $500 and 30 percent say they will spend less than $250.

Democrats plan to spend less than Republicans, 87 percent of Democrats plan to spend less than $1,000 compared to 75 percent of Republicans. One thing is clear about gift giving, young people still love Apple products with 46 percent of 18-29 year olds expecting someone in their family to get a gift from Apple this year.

“Despite surveys indicating Americans’ economic confidence improving, a plurality of Americans plan to spend less this year on Christmas gifts,” said Vox Populi Polling Spokeswoman Lisa Boothe.

METHODOLOGY: The sample size for the survey is 711 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.7%. 498 interviews were completed using automated telephone technology and 213 were conducted using mobile-based survey technology. All interviews were conducted December 14-15, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the results, click here.

 



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More Republicans Than Democrats Identify Christmas as Primarily a Religious Holiday


Alexandria, VA – 
A new Vox Populi Polling holiday survey found that 56 percent of Americans view Christmas as primarily a religious holiday, while 21 percent view it as a cultural holiday. That number breaks down differently along party lines; 69% of Republicans identify Christmas as primarily a religious holiday, compared to 52% of Democrats and 47% of Independents. Among those surveyed, 53 percent said that family gatherings are their favorite part of Christmas, with a religious ceremony or reflection listed second at 19 percent.

“In the age of political correctness, the majority of Americans will be celebrating this Christmas as a religious holiday,” said Vox Populi Polling Spokeswoman Lisa Boothe. “Interestingly, more Republicans identify Christmas as a religious holiday than Democrats or Independents.”

METHODOLOGY: The sample size for the survey is 711 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.7%. 498 interviews were completed using automated telephone technology and 213 were conducted using mobile-based survey technology. All interviews were conducted December 14-15, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the results, click here.

 


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