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Vox Populi Polling
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About Us

Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.

Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.

Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.

Our Methodology

Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.

To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.

Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.

In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.

About Us

Pop Polling is a new approach to a tested science. We will deliver answers as to the issues, candidates and causes that are driving the American electorate.

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Recent Posts

New Poll Solidifies Momentum for Brown in New Hampshire


Alexandria, VA – A new Vox Populi polling survey in New Hampshire confirms that Scott Brown has seen a bump in the polls since the Republican primary. Brown, who trailed Shaheen by 12 percent in our May 19th poll, is now leading her 47 to 43 percent, with 11 percent unsure. This jump reiterates a trend that many surveys have covered over the past couple of weeks.

In the New Hampshire gubernatorial race, Democrat Maggie Hassan leads her Republican opponent Walt Havenstein 47 to 43 percent with 10 percent unsure. In a May 19th Vox Populi poll, Hassan led Havenstein 43 to 30 percent with 23 undecided.

“Our most recent survey in New Hampshire shows significant momentum for Scott Brown and Walt Havenstein heading into the November elections,” said Vox Populi polling spokeswoman Lisa Boothe.  “New Hampshire is definitely a state to watch this election cycle.”

METHODOLOGY: The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.

» Read More

People Split on Whether Commissioner Goodell Should Keep His Job


Alexandria, VA – A new national survey from Vox Populi polling found that the majority of Americans believe the NFL has much bigger problems than the Ray Rice situation. The survey found that that an overwhelming 69 percent of Americans, 70 percent of NFL fans and 73 percent of female fans do not think it was an isolated incident, they believe the NFL has a widespread epidemic of domestic violence problems. 

The spotlight on this problem is intense, with 91 percent of Americans saying they had read, seen, or heard something about the Ray Rice incident recently. The public is informed and do not believe in giving much leeway to players who are charged with domestic abuse. By a 47-39 percent margin people say players should be automatically banned from the league for domestic violence charges and 55 percent do not agree with Ray Rice’s sentence as part of his plea deal.

"The events of the last week should serve as a wake-up call to the NFL,” said Vox Populi pollster Brent Seaborn. “Americans overwhelmingly believe the NFL has a widespread problem with domestic violence and they support punishing the players who are charged with abuse.”

When it comes to NFL Commissioner Roger Goodell’s role, Americans are split 50-50 on whether he should resign as a result of his handling of the situation.  If he did see the video, 73 percent believe he should resign. Among a list of options, former Secretary of State Condoleezza Rice was chosen as the best replacement with former NFL player and current Executive Vice President of NFL Operations Troy Vincent coming in at second.

Further, Americans appear willing to give the benefit of the doubt to the investigation being led by former FBI Director Robert Mueller. Among those surveyed, 43 percent believe it will be impartial, 34 percent believe it will not be and 23 percent are unsure.

To see the survey results and methodology, click here.

» Read More

Parents Approve of Teacher Performance and Believe Graduating Students are Prepared for Future Endeavors

Alexandria, VA – A survey released by Vox Populi Polling today revealed the majority of parents in the United States with children in public school systems would rate the quality of their children’s schools as above average. Among those polled, 66 percent of parents would rate the quality of their child’s school as above average or excellent. However, different demographics are split when examining the quality of public schools, minority parents are more likely to believe their children’s school is average or worse.

The survey also showed that 43 percent of parents would give their child’s teacher an A grade for their performance in the classroom. Further, 48 percent of parents believe students who leave high school are prepared with skills for college and the working world.

“It appears that parents across the country are pleased with the public schools their children attend. However, viewpoints on the quality of public schools differ across racial demographics” said Vox Populi Polling spokeswoman Lisa Boothe. “Additionally, parents would give their children’s teachers an A on their report cards and believe high school students are prepared for college or the working world upon graduation.”

METHODOLOGY: The sample size for the survey is 810 parents with school-aged children, taken from a listed sample of registered voters. The margin of error is +/- 3.4%. 653 interviews were completed using automated telephone technology and 157 were conducted using mobile-based survey technology.  All interviews were conducted August 24 – August 25, 2014 by Vox Populi Polling.  The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.

» Read More

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