Vox Populi Polling designs and fields surveys that uncover what is happening within the political and public policy landscape to deliver the results to the public.
Our goal is to understand the issues that are driving the American people and the public political discourse. The Pop Polling team is experienced at all levels of politics, from local to presidential elections. The team brings backgrounds in survey research, communications, advanced analytics, statistics, and political campaign management. Our team is committed to putting that knowledge and experience to work to provide the public with unique and timely insights on the American electorate.
Over the course of successive election cycles, our team has tested and refined a high-quality survey research methodology that limits respondent costs, better reaches difficult demographics, and safeguards the integrity of a representative sample. With Pop Polling, we will bring the knowledge and expertise our pollsters have been delivering to clients for decades to the public.
Vox Populi Polling conducts surveys for a wide variety of clients for private and public consumption. We provide the most accurate results through a combination of automated landline and mobile surveys.
To reach certain sample demographics and fulfill target quotas, Pop Polling employs a mixed-mode approach to surveys, which includes mobile and traditional landline phone completes. Though the exact proportion of each method changes depending on the target audience, a typical survey includes roughly 20% mobile completes. Mobile interviews help us fulfill quotas for hard to reach demographics. Landline calling is conducted using automated telephone surveys, with benefits including reduced costs, fielding time, and interviewer bias.
Vox Pop Polling employs stratified sampling to achieve an accurate, generalizable representation of opinion. We utilize this technique by dividing the entire population of interest into groups based on important characteristics (age, sex, region, etc.). We use listed sample for our landline interviews as a way to safeguard the integrity of our representative audience. A listed sample typically includes demographic and geographic information that can be employed during the analysis.
In order to identify target audiences, we utilize pre- and post-survey screens for registration status and voter history. These screens significantly improve how reflective the sample is to the actual voting population. Finally, Pop Polling weights survey results based on projected voter demographics. We do not weight on partisan affiliation or identification, helping reduce the risk of any bias during our analysis process.
Majority of Americans believe email controversy will hurt Clinton’s 2016 ambitions
Alexandria, VA – On the heels of the controversy surrounding Hillary Clinton’s exclusive use of private emails on a private server for official government correspondence, Vox Populi Polling conducted a nationwide survey to gauge Americans’ reactions. The numbers don’t look good for Clinton.
Not only do the majority of Americans, 52 percent, not trust Hillary Clinton, but 57 percent of Independents either somewhat distrust or greatly distrust her. A plurality of voters believe that Clinton intentionally withheld information and 68 percent believe that she risked American security. Americans also believe that Hillary Clinton should turn over all emails immediately. Among those polled, 55 percent of respondents believe that the email controversy is either somewhat or very likely to have an impact on the 2016 presidential race.
When asked about the Clinton Foundation receiving donations from foreign governments that were lobbying the State Department, a majority of voters believe that they were trying to buy influence with the U.S. government.
“Hillary Clinton’s terrible, horrible, no good, very bad week has gotten even worse,” said Vox Populi Polling spokeswoman Lisa Boothe. “The numbers illustrate that the controversy surrounding her emails is having a negative impact on public opinion of her. Not only do the majority of Americans not trust Hillary Clinton but they believe her use of private emails and a private server have risked American security. The response is so negative for Clinton that the majority of Americans believe it will impact the 2016 presidential election.”
METHODOLOGY: The sample size for the survey is 909 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.3%. 700 interviews were completed using automated telephone technology and 209 were conducted using mobile based survey technology. All interviews were conducted March 10-11, 2015 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.
To view the results, click here.
Respondents say Clint Eastwood not being nominated for best director is the biggest snub, disagree with Michael Moore
Alexandria, VA – In anticipationof this year’s Oscars, Vox Populi Polling conducted a national survey asking a series of questions about the event. The results indicate that young viewers are excited for this year’s Academy Awards, with 43 percent of 18-45 year olds planning to tune in this Sunday. This key demographic has neglected the Oscars in recent years, but if these viewers follow through on their intentions to watch it could be a great ratings night for ABC. African American respondents also seem intent to watch the Oscars, with 34 percent saying they will tune in despite the absence of a single black nominee in an acting category.
Vox Populi also asked questions about the Oscar nominated film, American Sniper. Despite the controversy surrounding the film, American Sniper is still America’s pick for Best Picture, with 38 percent of those surveyed believing it should beat out the other nominees. Respondents also thought that the biggest snub at this year’s Oscars was Clint Eastwood not being nominated for Best Director. Further, when asked if American Sniper was a pro-war movie, an anti-war movie or something in between, 70 percent of those who have seen the film said it was something in between.
The majority of respondents disagreed with Michael Moore’s controversial statement that snipers were cowards. A total of 77 percent either somewhat or strongly disagreed with his statement. Among those surveyed, 90 percent of Republicans disagreed with his comments, along with 63 percent of Democrats. However, 37 percent of Democrats did agree with Moore’s statement.
“Although American Sniper has been at the center of controversy, a plurality of respondents disagree with the movie’s critics,” said Vox Populi Polling spokeswoman Lisa Boothe. “Not only do a plurality of the individuals who were polled believe the movie should receive the Academy Award for Best Picture, but they also believe that the movie’s director Clint Eastwood was snubbed. They also soundly reject liberal movie maker Michael Moore’s statement that snipers are cowards.”
Methodology: The sample size for the survey is 839 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.4%. 577 interviews were completed using automated telephone technology and 262 were conducted using mobile-based survey technology. All interviews were conducted February 9-10, 2015 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.
To view the toplines, click here.
Alexandria, VA – A fun, new survey from Vox Populi Polling found that 22 percent of Americans plan to leave Santa chocolate chip cookies this Christmas and 16 percent said say they will leave sugar cookies. Among those surveyed, 53 percent of Americans say that family gatherings are their favorite thing about Christmas and 38 percent say it’s the shopping and commercialization. A plurality of respondents listed “It’s a Wonderful Life” as their favorite Christmas movie, followed by “A Christmas Story” and “Miracle on 34th Street.”
METHODOLOGY: The sample size for the survey is 711 active voters in the US taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.7%. 498 interviews were completed using automated telephone technology and 213 were conducted using mobile-based survey technology. All interviews were conducted December 14-15, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.
To see the results, click here.