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Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. 

Radio Tops Internet Advertising in Credibility by Wide Margin.

 

Alexandria, VA  September 29, 2014 – A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds radio an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis.  Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters. The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.

Other key findings from the survey include:

  • Swing voters spend 10% more time with radio daily than the average American voter.
  • 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners.
  • 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis.
  • 61% of swing voters agree that radio is a good way for political candidates to reach them.

“As political campaigns shift gears into the final stretch, they will increasingly focus on the all-important swing voters and radio is an extremely effective way to reach and influence them,” said Vox Populi pollster Brent Seaborn. “Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers’ strategy.” 

“This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day,” added Stacey Lynn Schulman, Executive Vice President of Strategy, Analytics & Research at Katz Media Group.  “In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters.”

Click here for a memo outlining the poll results. To see the toplines and methodology, click here


» Read More

Chris Christie, Rand Paul and Jeb Bush Tied in Republican Presidential Primary

 

Alexandria, VA – A newly released Vox Populi polling survey found that the majority of Democrat voters would be open to a Hillary Clinton alternative. According to the results, 44 percent said they would be supportive of Clinton but open to someone else, 36 percent said they would be strongly supportive of Clinton and 20 percent said someone else should run.

Republicans are generally divided on the question about their 2016 nominee, with Rand Paul (14 percent), Chris Christie (13 percent) and Jeb Bush (13 percent) tied. Rounding out the list of presidential contenders is Mike Huckabee (8 percent), Ted Cruz (8 percent), Paul Ryan (6 percent), Marco Rubio (5 percent), Rick Perry (4 percent) and Scott Walker (4 percent). There also appears to be appetite among potential Republican presidential primary voters for a “non-traditional” candidate like Alan Mullaly, the former CEO of Boeing and Ford Motor Company with nearly half indicating that they would consider voting for him. 

“With all signs pointing to a 2016 Hillary Clinton run, she may have some trouble in the Granite State,” said Vox Populi pollster Brent Seaborn. “The majority of Democrat voters are open to a Clinton alternative.

“The Republican primary is anyone’s game, with Chris Christie, Rand Paul and Jeb Bush deadlocked in a virtual tie. It is interesting to see where potential Republican candidates are getting their support. Jeb Bush’s support is strongly from Republicans and older voters, while Rand Paul and Ted Cruz receive strong support from Independent and younger voters. Chris Christie splits the two, receiving half of his support from Republicans and the other half from Independents.”

METHODOLOGY:The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

 To see the survey results, click here.


» Read More

New Poll Solidifies Momentum for Brown in New Hampshire

 

Alexandria, VA – A new Vox Populi polling survey in New Hampshire confirms that Scott Brown has seen a bump in the polls since the Republican primary. Brown, who trailed Shaheen by 12 percent in our May 19th poll, is now leading her 47 to 43 percent, with 11 percent unsure. This jump reiterates a trend that many surveys have covered over the past couple of weeks.

In the New Hampshire gubernatorial race, Democrat Maggie Hassan leads her Republican opponent Walt Havenstein 47 to 43 percent with 10 percent unsure. In a May 19th Vox Populi poll, Hassan led Havenstein 43 to 30 percent with 23 undecided.

“Our most recent survey in New Hampshire shows significant momentum for Scott Brown and Walt Havenstein heading into the November elections,” said Vox Populi polling spokeswoman Lisa Boothe.  “New Hampshire is definitely a state to watch this election cycle.”

METHODOLOGY: The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.


» Read More

People Split on Whether Commissioner Goodell Should Keep His Job

 

Alexandria, VA – A new national survey from Vox Populi polling found that the majority of Americans believe the NFL has much bigger problems than the Ray Rice situation. The survey found that that an overwhelming 69 percent of Americans, 70 percent of NFL fans and 73 percent of female fans do not think it was an isolated incident, they believe the NFL has a widespread epidemic of domestic violence problems. 

The spotlight on this problem is intense, with 91 percent of Americans saying they had read, seen, or heard something about the Ray Rice incident recently. The public is informed and do not believe in giving much leeway to players who are charged with domestic abuse. By a 47-39 percent margin people say players should be automatically banned from the league for domestic violence charges and 55 percent do not agree with Ray Rice’s sentence as part of his plea deal.

"The events of the last week should serve as a wake-up call to the NFL,” said Vox Populi pollster Brent Seaborn. “Americans overwhelmingly believe the NFL has a widespread problem with domestic violence and they support punishing the players who are charged with abuse.”

When it comes to NFL Commissioner Roger Goodell’s role, Americans are split 50-50 on whether he should resign as a result of his handling of the situation.  If he did see the video, 73 percent believe he should resign. Among a list of options, former Secretary of State Condoleezza Rice was chosen as the best replacement with former NFL player and current Executive Vice President of NFL Operations Troy Vincent coming in at second.

Further, Americans appear willing to give the benefit of the doubt to the investigation being led by former FBI Director Robert Mueller. Among those surveyed, 43 percent believe it will be impartial, 34 percent believe it will not be and 23 percent are unsure.

To see the survey results and methodology, click here.


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Parents Approve of Teacher Performance and Believe Graduating Students are Prepared for Future Endeavors

Alexandria, VA – A survey released by Vox Populi Polling today revealed the majority of parents in the United States with children in public school systems would rate the quality of their children’s schools as above average. Among those polled, 66 percent of parents would rate the quality of their child’s school as above average or excellent. However, different demographics are split when examining the quality of public schools, minority parents are more likely to believe their children’s school is average or worse.

The survey also showed that 43 percent of parents would give their child’s teacher an A grade for their performance in the classroom. Further, 48 percent of parents believe students who leave high school are prepared with skills for college and the working world.

“It appears that parents across the country are pleased with the public schools their children attend. However, viewpoints on the quality of public schools differ across racial demographics” said Vox Populi Polling spokeswoman Lisa Boothe. “Additionally, parents would give their children’s teachers an A on their report cards and believe high school students are prepared for college or the working world upon graduation.”

METHODOLOGY: The sample size for the survey is 810 parents with school-aged children, taken from a listed sample of registered voters. The margin of error is +/- 3.4%. 653 interviews were completed using automated telephone technology and 157 were conducted using mobile-based survey technology.  All interviews were conducted August 24 – August 25, 2014 by Vox Populi Polling.  The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.


» Read More

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Recent Posts

Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. 

Radio Tops Internet Advertising in Credibility by Wide Margin.

 

Alexandria, VA  September 29, 2014 – A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds radio an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis.  Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters. The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.

Other key findings from the survey include:

  • Swing voters spend 10% more time with radio daily than the average American voter.
  • 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners.
  • 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis.
  • 61% of swing voters agree that radio is a good way for political candidates to reach them.

“As political campaigns shift gears into the final stretch, they will increasingly focus on the all-important swing voters and radio is an extremely effective way to reach and influence them,” said Vox Populi pollster Brent Seaborn. “Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers’ strategy.” 

“This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day,” added Stacey Lynn Schulman, Executive Vice President of Strategy, Analytics & Research at Katz Media Group.  “In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters.”

Click here for a memo outlining the poll results. To see the toplines and methodology, click here


» Read More

Chris Christie, Rand Paul and Jeb Bush Tied in Republican Presidential Primary

 

Alexandria, VA – A newly released Vox Populi polling survey found that the majority of Democrat voters would be open to a Hillary Clinton alternative. According to the results, 44 percent said they would be supportive of Clinton but open to someone else, 36 percent said they would be strongly supportive of Clinton and 20 percent said someone else should run.

Republicans are generally divided on the question about their 2016 nominee, with Rand Paul (14 percent), Chris Christie (13 percent) and Jeb Bush (13 percent) tied. Rounding out the list of presidential contenders is Mike Huckabee (8 percent), Ted Cruz (8 percent), Paul Ryan (6 percent), Marco Rubio (5 percent), Rick Perry (4 percent) and Scott Walker (4 percent). There also appears to be appetite among potential Republican presidential primary voters for a “non-traditional” candidate like Alan Mullaly, the former CEO of Boeing and Ford Motor Company with nearly half indicating that they would consider voting for him. 

“With all signs pointing to a 2016 Hillary Clinton run, she may have some trouble in the Granite State,” said Vox Populi pollster Brent Seaborn. “The majority of Democrat voters are open to a Clinton alternative.

“The Republican primary is anyone’s game, with Chris Christie, Rand Paul and Jeb Bush deadlocked in a virtual tie. It is interesting to see where potential Republican candidates are getting their support. Jeb Bush’s support is strongly from Republicans and older voters, while Rand Paul and Ted Cruz receive strong support from Independent and younger voters. Chris Christie splits the two, receiving half of his support from Republicans and the other half from Independents.”

METHODOLOGY:The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

 To see the survey results, click here.


» Read More

New Poll Solidifies Momentum for Brown in New Hampshire

 

Alexandria, VA – A new Vox Populi polling survey in New Hampshire confirms that Scott Brown has seen a bump in the polls since the Republican primary. Brown, who trailed Shaheen by 12 percent in our May 19th poll, is now leading her 47 to 43 percent, with 11 percent unsure. This jump reiterates a trend that many surveys have covered over the past couple of weeks.

In the New Hampshire gubernatorial race, Democrat Maggie Hassan leads her Republican opponent Walt Havenstein 47 to 43 percent with 10 percent unsure. In a May 19th Vox Populi poll, Hassan led Havenstein 43 to 30 percent with 23 undecided.

“Our most recent survey in New Hampshire shows significant momentum for Scott Brown and Walt Havenstein heading into the November elections,” said Vox Populi polling spokeswoman Lisa Boothe.  “New Hampshire is definitely a state to watch this election cycle.”

METHODOLOGY: The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.


» Read More

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