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Georgia Poll: Perdue Rising

on July 30, 2014

Post-Primary Results Show Perdue in Command of U.S. Senate Race 

Vox Populi Polling released a new survey today that found Republican U.S. Senate candidate David Perdue holds a commanding 49 to 40 percent lead over his Democrat opponent Michelle Nunn, with 10 percent undecided. These results come in the midst of the accidental leak of an internal Nunn strategy memo, which will likely be used against her in television and radio ads. 

“Our survey results show that David Perdue holds a commanding lead over Michelle Nunn after his recent primary victory,” said Vox Populi Pollster Brent Seaborn. “This is good news for Perdue who will likely see an uptick in his numbers after Republicans capitalize off of Nunn’s recent misfortune.”

METHODOLOGY: The sample size for the survey is 624 active voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 3.9%. 497 interviews were completed using automate telephone technology and 127 were conducted using mobile based survey technology. All interviews were conducted July 27–July  28, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To view the full results, click here.

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Louisiana Senate Race is Heading for a Runoff

 

Alexandria, VA – A new Vox Populi survey indicates that there is a long road ahead for U.S. Senate candidates in Louisiana, with no candidate receiving 50 percent of the vote in the Nov. 4 open primary. Republican frontrunner Bill Cassidy and Democrat incumbent Mary Landrieu both receive 38 percent of the vote, and Republican Rob Maness and Libertarian Brannon McMorris are trailing with 10 percent and 2 percent of the vote.

When looking ahead to the Dec. 6 runoff, Cassidy leads Landrieu 48 to 44 percent in a head-to-head race, with 8 percent undecided. President Obama’s approval ratings in Louisiana are low, with just 37 percent approving of his job performance. 

“With the Senate majority hanging in the balance this November, election watchers could be in for a long ride,” said Vox Populi spokeswoman Lisa Boothe. “Our survey strongly indicates that the Louisiana Senate race is heading for a December runoff, with Bill Cassidy leading Mary Landrieu.”

METHODOLOGY: The sample size for the survey is 546 active voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/-4.2%. 438 interviews were completed using automated telephone technology and 108 were conducted using mobile-based survey technology. All interviews were conducted October 13–October 14, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

To see the survey results, click here.


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Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. 

Radio Tops Internet Advertising in Credibility by Wide Margin.

 

Alexandria, VA  September 29, 2014 – A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds radio an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis.  Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters. The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.

Other key findings from the survey include:

  • Swing voters spend 10% more time with radio daily than the average American voter.
  • 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners.
  • 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis.
  • 61% of swing voters agree that radio is a good way for political candidates to reach them.

“As political campaigns shift gears into the final stretch, they will increasingly focus on the all-important swing voters and radio is an extremely effective way to reach and influence them,” said Vox Populi pollster Brent Seaborn. “Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers’ strategy.” 

“This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day,” added Stacey Lynn Schulman, Executive Vice President of Strategy, Analytics & Research at Katz Media Group.  “In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters.”

Click here for a memo outlining the poll results. To see the toplines and methodology, click here


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Chris Christie, Rand Paul and Jeb Bush Tied in Republican Presidential Primary

 

Alexandria, VA – A newly released Vox Populi polling survey found that the majority of Democrat voters would be open to a Hillary Clinton alternative. According to the results, 44 percent said they would be supportive of Clinton but open to someone else, 36 percent said they would be strongly supportive of Clinton and 20 percent said someone else should run.

Republicans are generally divided on the question about their 2016 nominee, with Rand Paul (14 percent), Chris Christie (13 percent) and Jeb Bush (13 percent) tied. Rounding out the list of presidential contenders is Mike Huckabee (8 percent), Ted Cruz (8 percent), Paul Ryan (6 percent), Marco Rubio (5 percent), Rick Perry (4 percent) and Scott Walker (4 percent). There also appears to be appetite among potential Republican presidential primary voters for a “non-traditional” candidate like Alan Mullaly, the former CEO of Boeing and Ford Motor Company with nearly half indicating that they would consider voting for him. 

“With all signs pointing to a 2016 Hillary Clinton run, she may have some trouble in the Granite State,” said Vox Populi pollster Brent Seaborn. “The majority of Democrat voters are open to a Clinton alternative.

“The Republican primary is anyone’s game, with Chris Christie, Rand Paul and Jeb Bush deadlocked in a virtual tie. It is interesting to see where potential Republican candidates are getting their support. Jeb Bush’s support is strongly from Republicans and older voters, while Rand Paul and Ted Cruz receive strong support from Independent and younger voters. Chris Christie splits the two, receiving half of his support from Republicans and the other half from Independents.”

METHODOLOGY:The sample size for the survey is 550 registered voters taken from a listed sample of registered voters who voted in the 2010 or 2012 general election or registered since the 2012 general election. The margin of error is +/- 4.2%. 436 interviews were completed using automated telephone technology and 114 were conducted using mobile-based survey technology. All interviews were conducted September 15– September 16, 2014 by Vox Populi Polling. The total percentages for responses may not equal 100% due to rounding.

 To see the survey results, click here.


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