• Get involved in your local community by attending trade shows, participating in charitable projects, and sponsoring fundraisers.
• Establish partnerships with other businesses to share resources and ideas and attract new customers.
• Optimize website for search engines and core web vitals to ensure it’s ranking highly in SERPs.
• Include information on the types of projects you do, past successes, and your contact information.
• Offer discounts and promotions to attract new customers and keep them coming back for more.
If you’re in the business of home projects, whether it’s painting, remodeling, or something else entirely, you know that standing out from the competition is key to success. Fortunately, there are a few simple things you can do to give your business a boost. Keep reading to learn more.
Get Involved in Your Local Community
Getting involved in your local community is a great way to get your name out there. This is a great opportunity to meet potential clients, network with other businesses, and build relationships. Here are ways to get involved:
Attend Local Trade Shows and Events
These events usually feature a variety of local projects, and they’re an excellent chance to show off your work. If you have a finished project, consider displaying it and talking to potential clients. You can also use them to gain valuable feedback from potential customers or new business partners.
Establish Partnerships with Other Businesses
Consider forming partnerships with other businesses in your area. This is a great way to form relationships with other business owners, share resources and ideas, and bring in new customers. For example, you could partner with a local furniture store to offer discounts on their products if people hire you to do a project simultaneously.
Sponsor Community Fundraisers
If you have the budget, you can also sponsor local fundraisers by donating money or professional services. If, for instance, you’re a painter, you could offer up your services to paint an entire house for free or at a discounted rate.
Participate in Local Charitable Projects
This is a great way to give back to the community and shows potential clients that you’re reliable and have an excellent work ethic. These projects may even be covered by local media outlets such as newspapers or television stations.
Make Sure Your Website is Updated
In today’s day and age, potential customers will turn to the Internet for more information before they decide to hire you. Ensure your website is updated with the latest information about your business, including upcoming projects and past successes. To utilize your website, you should do the following:
Make Sure Your Site is Easy to Navigate
No one wants to be on a website with many menus and buttons. Ensure your website is organized, simple, and easy to navigate so potential customers can quickly get the necessary information. Also, since most people now browse on mobile phones, ensure your website is optimized for mobile devices.
Optimize Your Site for Search Engines
You want to make sure potential customers can find you easily. Use SEO techniques such as keyword research, optimizing meta tags and descriptions, and utilizing Google My Business to ensure your website ranks highly in search results.
Optimize for Core Web Vitals
Core web vitals are a set of metrics that measure your website’s performance, speed, and user experience. These factors are increasingly important for SEO and will help ensure your website ranks highly in SERPS (Search Engine Result Pages). It’s worth ensuring your core web vitals score is as high as possible since this can help you reach more potential customers.
Include Information on the Types of Projects You Do
Make sure your website includes a detailed list of the types of projects you do and any past successes. Also, give your contact information to make it easy for people to reach out and inquire about your services.
Offer Discounts and Promotions
Everybody loves a good deal, so offer discounts and promotions whenever you can. You can offer a discount for first-time customers or run a seasonal promotion. Ensure your deals are advertised on your website and social media channels.
If potential customers have to search high and low for your deals, they’ll likely move on to someone else who makes it easy to save money. Here are some tips for running an effective promotion:
- Make sure the details of your promotion are clear and easy to understand.
- Keep your promotions short-term and seasonal to make them feel more exclusive.
- Utilize email marketing and other digital channels to maximize exposure.
Giving your home project business a boost doesn’t have to be complicated or time-consuming. By getting involved in your community, keeping your website up to date, and offering discounts and promotions, you can attract new customers and keep them coming back for more.